Foundations of Business Formation and Entrepreneurship (U.S. & Canada)

Introduction

Every successful company in the world started with an idea.
Some became small local businesses.
Some became national brands.
Some became global companies worth billions of dollars.
What separated those businesses from the thousands that disappeared?
The answer is rarely intelligence.
The answer is usually preparation, structure, systems, and execution.
Many entrepreneurs spend enormous amounts of time thinking about logos, business cards, websites, and social media pages.
Far fewer spend time understanding how businesses actually function.
This book begins where every entrepreneur should begin:
Understanding what a business truly is.